Processing of personal data

What are cookies?

These are small data files that are necessary for some website functions, such as logging in. Thanks to cookies, the site can also remember various settings, such as language, font and other options that you have chosen to display the site. That is why we place cookies on your computer. Most major websites and providers do the same.

What do we use cookies on this website for?

Cookies can be divided into two basic types according to their shelf life

Short-term (session cookie) – they remain in your browser until you close your browser, then they are deleted.
Persistent cookies – they remain stored in the browser for a long time (depending on your browser settings and cookie settings) or until you manually delete them.

We use the following cookies on our website:

Technical (short-term) – are necessary to ensure the basic function of the site, ie adding products to the cart, the process of purchasing and displaying a version of the site that requires javascript or without it.
YouTube (short-term and long-term) – used by the YouTube video player. They are located on your computer when you start the player.
Google Analytics (Long Term) – We use Google Analytics to measure anonymous user behavior data to better tailor your site to you.
reCaptcha (long-term) – evaluates whether you are a human or a robot, and helps protect forms from abuse and spam.
AdWords (long-term) – Generated by the ad system. We can use these cookies to evaluate the effectiveness of sales channels.
Sklik (long-term) – generated by the advertising system. We can use these cookies to evaluate the effectiveness of sales channels.
Facebook (short-term and long-term) – are used by the Facebook social network widget, which is embedded on this site.
Twitter (long-term) – are used by the Twitter social widget, which is embedded on this site.
MailChimp (short-term and long-term) – generated by Mailchimp. These cookies allow us to evaluate the effectiveness of the advertising channel.

We never use cookies to personally identify you and we never place sensitive or personal data in them.

How to adjust the use of cookies

You can delete all cookies that are already on your computer. Most browsers also offer the option of blocking the placement of cookies on you computer, in which case you will not be able to use all our online services. Detailed information on the settings for storing cookies in your browser can be found on the website of the provider of the specific browser. For the most common browsers, these are:

See for details AboutCookies.org.

Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). („Google“). Google Analytics uses cookies. The information on the use of the website together with the content of the cookie will be transmitted by Google and stored on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage in general. Google may also provide this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.

To protect your privacy, we have modified Google Analytics so that it does not record your IP address.

Google Analytics is enhanced with related advertising features provided by Google, namely:

Google Display Network Impression Reports
remarketing (showing ads on the content network based on the products viewed)
advanced demographic reports (reporting anonymous demographic data).

Více informací o zpracování a využití dat najdete ve smluvních podmínkách společnosti Google.

How to disable Google Analytics tracking

If you would like to block the sending of anonymous statistics using Google Analytics, you can use the plugin provided by Google. This plugin needs to be downloaded and installed on your browser.